Exclusive disclosure: Sany marketing's "secret weapon"
exclusive disclosure: Sany marketing's "secret weapon"
China Construction machinery information
Guide: iPad, with its superior display and interaction functions, coupled with the high-end image of the product itself, has become the darling of the exhibition scene. Based on iPad devices, last year, the pumping business department developed a digital marketing platform sanyibox, which is helpful for displaying the company's high-end brand image, comprehensively displaying products and technologies, and disseminating
ipad, with its superior display and interaction functions and the high-end image of the product itself, has become the darling of the exhibition site. Based on iPad devices, last year, the pumping business department developed a digital marketing platform sanyibox, which has played a very good role in displaying the company's high-end brand image, comprehensively displaying products and technologies, disseminating corporate culture, and improving market competitiveness, and has become another sharp weapon of marketing
"sanyibox platform integrates and selects more than 800 videos and pictures of sanyibox, which is the comprehensive use of marketing materials such as stress concentration films, product manuals, three-dimensional display models with high impact speed and notch test bars, and reproduces a full set of product technology point display animation, which can be said to be the 'word sea' of marketing representatives." Liu Guo, the person in charge of the project, said that the platform covers many aspects such as company introduction, products, services and construction cases, and comprehensively displays products and technologies through videos, pictures, 3D animation and other ways
as of the first quarter of this year, the pumping Division has equipped nearly 1300 marketing representatives with iPads and installed the sanyibox platform. Sanyibox platform has become an important helper of marketing representatives with its super practicality, and has played an important guiding and helping role in the process of marketing business development
the software is too cumbersome. In the past, when going out for promotion, marketing representatives often need to carry a large number of product brochures, but now all quick response marketing materials are concentrated in sanyibox platform. "It is more convenient to carry, faster to operate, more comprehensive to display, and the display effect of clarity and color is better than that of the atlas and even the exhibition hall." Marketing representative Ren Kai said
"through the sanyibox platform, the internal structure, technical highlights and other display methods of the product have changed from the traditional plane display to interactive 3D analysis, which can fully show all aspects of the product, so that customers can better understand the characteristics and structure of the product." Liu Yong, a marketing representative, said that during product promotion, on the one hand, the sanyibox platform was displayed, and on the other hand, the in-depth explanation was carried out, so that customers could understand the product and its performance faster and more intuitively, ensuring the accuracy and authority of the explanation, and effectively improving the transaction rate of marketing
due to the rich pumping products, some agents may not have complete supporting products, so they cannot display products, and it is not convenient and intuitive to query on the atlas and stations. These problems have been puzzling marketing representatives and cannot be effectively solved. The sanyibox platform has scientifically and systematically concentrated and classified all concrete machinery products including accessories of Sany. Marketing representative Wang Ming said, "now, no matter which product customers want to see, they can check it in detail anytime, anywhere."
in addition to the display of product related materials, sanyib NDT showed good results. The ox platform also opened up a self-improvement forum for marketing representatives, including sales skills, experience sharing of marketing representatives and other content, which played an important role in improving the business ability of marketing representatives, especially novices, so that now iPad has become a necessary tool for marketing representatives to display products and learn independently
it is reported that the sanyibox platform is still being upgraded and improved. In the future, the platform will also integrate the DMS agent management system to realize the order function. With the continuous improvement of functions, sanyibox platform will play a greater role in the marketing of Sany