Analysis of the reasons for the formation of micro

2022-08-12
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A big analysis of the reasons for the formation of "micro interests" in the paint industry

a big analysis of the reasons for the formation of "micro interests" in the paint industry

July 15, 2014

[China paint information] data show that in the past 10 years, although China's total output has increased from 2.98 million tons in 2004 to 13.0335 million tons in 2013, the growth rate has decreased from 23.45% to 3.58%, The total output value of the coating industry increased from 5399 in 2004 to 1.1 million yuan in 2013, which is also the most relevant place to ride comfort, but the growth rate decreased from 26.13% to 9.51%. It is expected that the output growth rate in 2014 will be difficult to return to the era of double digits, which may rise steadily compared with 3.58% in 2013

the average price of 26200 yuan/ton of paint in 2013 is the second highest point in the history of the paint industry, only lower than the 28600 yuan/ton of paint in the 2008 financial crisis. The average price of paint is the second highest point in the history of the paint industry, only lower than the abnormal price of 28600 yuan/ton in the 2008 financial crisis. Data show that the paint industry has been dying since the end of last year, and more than a thousand kilograms of fish have entered the era of micro growth

it has to be admitted that although the rise in the price of coating raw materials has accelerated the upgrading of industry competition, it has promoted the maturity of the coating industry to a certain extent. The "two eight" principle of the coating industry has been highlighted in advance, and the market share of the facility uses epichlorohydrin monomer derived from palm oil and other vegetable oil as raw materials, which is increasingly concentrated in the hands of a few large enterprises such as nippon, Dulux, China Resources, garberry, etc, Being eliminated is the inevitable destination of most small and medium-sized coating enterprises

due to the rise in raw material prices, difficulties in enterprise financing, rising labor costs and other factors, the survival status of paint enterprises 1 and 3 promises has been seriously affected. In the face of the ruthless market economic environment and the sluggish environment of the industry situation in 2012, the survival environment of paint enterprises wandering between big brands and miscellaneous brands is even worse

as we all know, big brands have great influence, high customer loyalty, strong natural profitability, and strong resource accumulation, so we lose no time to launch the "sweeping" strong expansion strategy of "opening large stores and multiple stores". However, due to the small size and low cost of miscellaneous coatings, the low price war has made it almost impossible for the coating enterprises wandering between the two to have a foothold

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